About Fruit Up!

FruitUp! is a 3-year Action co-funded by the European Union, aimed at promoting and showcasing fruits (peaches, nectarines, and apples) in the markets of France and Greece.

About the Campaign

The main goal of the campaign is to enhance the competitiveness and recognition of agricultural products produced in compliance with the strict standards set by the EU. Specifically, the initiative focuses on promoting and showcasing peaches, nectarines, and apples—fruits with unique quality, freshness, and taste characteristics. This initiative has been submitted by the Agricultural Cooperative “ASEPOP Velventos,” based in the Kozani region.

DID YOU KNOW?

Fruit Facts

Nectarine's name

The name “nectarine” comes from the drink of the ancient Greek gods, nectar. Another name for this fruit is the “naked peach”.

The Symbolism of the Peach

Peaches, beyond being a popular summer fruit, hold significant meaning in many cultures worldwide, symbolizing immortality, longevity, prosperity, happiness, and good fortune.

Varieties of Apples

There are over 2,000 varieties of apples, available in all shades of red, green, and yellow.

Apple Shelf Life

Apples ripen six to ten times faster at room temperature than when refrigerated.

Peaches vs. Nectarines

Nectarines are actually a genetic mutation of peaches. They share a similar taste, aroma, and nutritional profile, with the only notable difference being their smooth skin.

The Apple Family

Apples belong to the rose family.

Let’s Get to Know Our Fruits!

Apples

The apple is an incredible fruit, often called “nature’s perfect snack” for a reason.
While the phrase “An apple a day keeps the doctor away” is widely known, apples boast many more surprising benefits!

Peaches

Peaches, besides being a popular summer fruit, are considered significant in many cultures around the world as they symbolize immortality, longevity, prosperity, happiness, and good fortune.

Nectarines

Did you know that nectarines are actually a genetic mutation of peaches? They have a similar taste, aroma, and nutritional profile, with the only distinct difference being their skin. Nectarines are smooth and have a slightly firmer texture compared to peaches.