The European Union has established strict quality standards for agricultural production to ensure the safety and quality of food produced in its member states. These standards aim to protect public health, promote sustainable agricultural practices, and maintain consumer trust in the supply of food produced within the EU. Some key regulations regarding the quality standards adopted by the EU include:

European agriculture is globally recognized for its commitment to quality and sustainability. European farmers, policymakers, and consumers place great emphasis on sustainable agricultural practices, environmental protection, and the production of high-quality food. Key reasons include adherence to strict regulations and standards, the establishment of Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI), the adoption of organic and sustainable practices, the promotion of research and innovation, and raising consumer awareness regarding environmental protection and the social impacts of their food choices.

The Agricultural Cooperative ASEPOP Velventos was established in 1917, and its production and marketing now exceed 14,000 tons of fruit. The primary focus of the cooperative is the production and trade of peaches, nectarines, and apples, as well as kiwis, plums, nashi pears, quinces, apricots, and cherries. The products of the Agricultural Cooperative “ASEPOP Velventos” are distinguished not only for their high quality but also for the modern cultivation methods applied by the cooperative. As a result, it plays a significant role in the development of both the Velventos-Kozani region and the Greek economy. It is worth noting that the cooperative has 400 member-producers, with a total cultivable area reaching 650 hectares (6,500 acres).